Entrepreneurship and Small Business

Interested in tech start-ups; non-profit initiatives; or owning your own small business? Micheal Schaper's Entrepreneurship and Small Business; 4th Asia Pacific Edition is the premier resource for anyone studying entrepreneurship or small business management. Explaining what successful small business owners actually do; not just what they think or the theory behind their strategy; Entrepreneurship and Small Business gives you the practical knowledge you need to own or manage a new; small; or growing business venture. The text is full of real-world case studies about small business management and entrepreneurship in Australia; New Zealand; China; India; Singapore; Malaysia and Hong Kong; giving you a truly international perspective.FeaturesWhat would you do? presents a scenario in each chapter in which an entrepreneur/small business manager needs to respond to a problem or situation.The Entrepreneur Profile in every chapter highlights business operators from across Australia; New Zealand and the Asia-Pacific region.The end-of-chapter Case Study profiles an entrepreneurial approach and/or small business management issue in the Australasian region.Web links to numerous practical sources of business advice and information. Buy now the item at ONLY: 151.95